Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah (2023). Customer involvement and servitization in hybrid offerings: Moderating role of digitalization and co-creation. International Marketing Review, SSCI 7.304 5-year IF, ABDC-A. | NERIST, Nirjuli

Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah (2023). Customer involvement and servitization in hybrid offerings: Moderating role of digitalization and co-creation. International Marketing Review, SSCI 7.304 5-year IF, ABDC-A.