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पूर्वोत्तर क्षेत्रीय विज्ञान एवं प्रौद्योगिकी संस्थान   
North Eastern Regional Institute of Science and Technology 
deemed-to-be-university under the Ministry of Education, Govt. of India
Nirjuli - 791109, Arunachal Pradesh 
faculties

Dr.(Mrs.) Bijoylaxmi Sarmah

Associate Professor and Head

Marketing, Strategy and Innovation

E-mail: geetsarma[AT]gmail(dot)com/bls[AT]nerist(dot)ac(dot)in Phone (EPABX/Office); Contact number (M) +91-8787697513
Scopus Author ID: 57188671192
ORCID ID https://orcid.org/0000-0001-8272-8385

  • Professional Background
  • Honours and Awards
  • Educational Details
  • Administrative Background
  • Memberships in Professional bodies
  • Teaching Engagements (Teaching Engagements)
  • Projects and Thesis Supervised/ Currently Supervising
  • Participation in short term courses
  • Courses or Conferences Organised
  • Special Lectures Delivered
  • Publications
  • Miscellaneous
From To Designation Organization
08-12-2020 Continuing Associate Professor NERIST
08-12-2006 07-12-2020 Assistant Professor NERIST

 

Award and Grants Institute Year
TOP 25 MOST CITED ARTICLES IN 2021 IN THE HISTORY OF INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, ELSEVIER PUBLICATION, ABDC-A, SCI JOURNAL 2021
Receiver of ACR-Sheth grant for studying TCR in India ACR-Sheth Foundation, USA 2017
Receiver of 'Young Service Researcher Award' at the 8th International research Symposium in Service Management (IRSSM8) held during 1-5th August, 2017, held at Yonsei University, Seoul, South Korea. 2017

Receiver of Ph. D Research Scholar Award from National Institute of Micro, Small and Medium Enterprises (ni-MSME), An Organization of the Ministry of Micro, Small and Medium Enterprises, Government of India. It is An ISO 9001-2008 organization, situated in Yousufguda, Hyderabad-500045 (India).

 National Institute of Micro, Small and Medium Enterprises, Hyderabad 2016

 

 

Degree Subject University Year
Ph.D. Marketing Management
  Indian Institute of technology Roorkee (IIT Roorkee)
2018
MBA Marketing Management & Human Resource Management Dibrugarh University 2005
B.A Political Science (Major) & Economics Cotton college 2003
From To Designation Organisation
05-05-2021 Continuing Head of the Centre NERIST
2022 2025

Member of Academic Council 

 NERIST
2022 Continuing

Member of Internal Complain Committee of gender based violence and to conduct gender sensitization programme to maintain safe working environment

 NERIST
2018 Continuing

Member, NBA committee

 NERIST
  1. Association for Consumer Research University of Minnesota Duluth 11 E. Superior Street, Suite 210 Duluth, MN 55802 
  2. Life member Indian Society for Technical Education 
  3. Life member All Indian Commerce Association
  Course Code Module Semester
Principles of Management MB 7101 MBA First
Business Environment MB 7108 MBA First
Marketing of Services MB8121 MBA Third
Sales & Distribution Management MB8111 MBA Third
Marketing Management MB7201 MBA Second
Consumer Behavior and Retail Marketing MB8221 MBA Fourth
Names of  Ph.D Students Year of joining & Status

Sarika Devi

 2019 & Pursuing

Julfiqur Rahman

 2021& Pursuing

Kritem Thapa

2022 & Pursuing

Harsh Singh

2022 &Pursuing
Course Name Sponsored By Date
Social Media Marketing DOMS, Indian Institute of technology Roorkee May 22 – 26, 2017
Fundamentals and Applications of Structural Equation Modelling DOMS, Indian Institute of Technology Roorkee Dec28-29,2013
FDP on Quantitative research Department of Business Administration, Tezpur University January 28-February2, 2013
Case writing, Teaching, and research workshop IIM Calcutta June14-15
ICT: A Human Interface IIT, Guwahati November 12-16, 2007
Teaching Methodology NITTTR, Kolkata Jan 03-07, 2011
Orientation Program on Pedagogy NITTTR, Kolkata September 08- 17, 2014
Conference/FDP Name Sponsored By Date

Joint Convenor of the International Conference on ‘Global Hospitality Tourism Conference’ on Contemporary Marketing Paradigms (GHTC-22) along with Prof. S. K. Dixit, North Eastern Hill University, Shillong (Meghalaya) during July 27-29, 2022, sponsored by Ministry of Tourism, New Delhi, NABARD, Itanagar, Directorate of Tourism, Arunachal Pradesh, and ICSSR-NER, Shillong.

 Ministry of Tourism 27-29 July 2022

Received a grant of Rs.3,00000/- to organise AICTE sponsored one-week Short Term Training Programme (STTP) on ‘Research Methodology and Data Analysis’ during 16th to 21st August 2021 granted vide sanction order No. is 34-68/18/FDC/STTP-NER/P-1/2020-21 at North-Eastern Regional Institute of Science & Technology under AICTE Quality Improvement Schemes (AQIS) 2021-2022.

 AICTE, AQIS 16th to 21st August 2021
Coordinator of A Two-weeks Faculty Development Programme on ‘ICT Tools for Teaching, Learning Process & Institutes’ sponsored by E & ICT Academy, IIT Guwahati, Assam and organised by the Centre for Management Studies, NERIST E & ICT Academy, IIT Guwahati, Assam 15th -26th March, 2021

Coordinator of a webinar via MS Team on ‘Innovative Research for Community Empowerment' at NERIST.

 NERIST 10th March 2021

Coordinator of One-week Faculty Development Programme on ‘Behavioral Remodeling and Research Methodology’ sponsored by Electronics Academy, IIT Guwahati, Assam and jointly organized by Department of Electronics & Communication Engineering and Centre for Management Studies, NERIST.

 E & ICT Academy, IIT Guwahati, Assam 1-5 April 2019
Symposium on 'Innovation and Strategy' 
Himalayan University  
2018

FDP on 'Personality Development' 

 TEQIP, NERIST March 2012
Title Place Date
Delivered an expert talk on the topic “Adoption of e-commerce for MSME2023”, at Itanagar organized by the , Naharlagun at pare Hall, D.K. State Convention Centre, Itanagar. Br. MSME DFO Itanagar, Ministry of MSME, Govt of India and Arunachal Pradesh Micro& Small Industries Development Association (APMSIDA) 28th January 2023

Delivered an expert talk on the topic “Cryptocurrency and Pink Tax” organized by The Department of Economics of Shaheed Bhagat Singh Evening College, University of Delhi, presents the 5th edition of the ‘National Young Economists Conclave,’ 

 University of Delhi 3rd & 4th March 2022

Delivered an expert talk on the topic “Gender Equality, Women Empowerment and Sustainable Development” under Ek Bharat Shreshtha Bharat (EBSB) Club.

 

 

 Department of Management Studies (DOMS), NIT Hamirpur and NIT Calicut (India) 18-22 January 2021

Delivered an expert talk on the topic “Making powerful research presentation and defending research at e-workshop on Quality Research and Scholarly publication in Social Sciences 

 Department of Management Studies (DOMS), NIT Hamirpur (India) 18-22 January 2021

Session Chair in General Marketing and Other Allied Areas Track at 2 Days National Conference (AMRIT 2023) organized by Department of Management Studies, NIT Hamirpur (NITH), Himachal Pradesh on 17th – 18th July 2023.

 NIT Hamirpur (NITH) 17th – 18th July 2023

Faculty Coordinator for the program “Financial Literacy for Youth” conducted by National Institute of Securities Markets (NISM) under the aegis of CSR programme of Axis Bank Ltd.

 CMS, NERIST 7th April 2023

Successfully conducted the Essay writing and Debate competitions under ‘Peoples’ Education Programme’ (PEP) organised by the State Office, Khadi & Village Industries Commission, Itanagar (Arunachal Pradesh).

 nerist 9th March and 10th March, 2023
Management Symposium on Innovation and Strategy Himalayan University        2018
FDP on “Stress Management” on the topic of “Work-Life balance” NERIST May 7-9, 2013
  1. Sarika Devi, B Sarmah, Dewangan K.N, Dixit, K. S (2023). The evolving path of customer engagement research:a systematic literature review, Int. J. Business Innovation and Research, (ahead of print), Scopus.
  2. Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah (2023). Customer involvement and servitization in hybrid offerings: Moderating role of digitalization and co-creation. International Marketing Review, SSCI 7.304 5-year IF, ABDC-A.
  3. Sarmah, B., Kamboj, S. and Chatterjee, R. (2022). Linking the intrinsic and environmental constraints with PwD tourists' behavioral intentions toward a travel destination: mediating role of learned helplessness. Journal of Tourism Futures,SCOPUS.
  4. Sarmah, B., Yupal Shukla, R Chatterjee, S. Kamboj (2021), Customer participation in service innovation using SNS smartphone apps: An investigation of the Indian hotel service industry, International Journal of Emerging Markets, SSCI I.F 2.4, Emerald Publications.
  5. Shampy Kamboj, Monika Sharma, Bijoylaxmi Sarmah (2021), Impact of mobile banking failure on bank customers’ usage behaviour: the mediating role of user satisfaction, International Journal of Bank Marketing, SSCI IF 2.8, Emerald Publications.
  6. Sarika Devi, B Sarmah, Dewangan K.N (2021), In search of a Blue Ocean in the Indian Wine Industry, South Asian Journal of Business and Management Cases, SCOPUS, Sage Publications.
  7. Sarmah, B., Kamboj, S., and Kandampully, J., (2018), Social media and co-creative service innovation: An empirical study", Online Information Review, ISI Science Citation Index 2016 Impact Factor: 1.534, Emerald Publications, ISSN: 1468-4527.
  8. Kamboj, S. and Sarmah, B., 2017. Construction and Validation of the Customer Social Participation in Brand Communities Scale. Internet Research (Emerald publications), SCI and SSCI with Impact factor 2.981 pp.00-00
  9. Kamboj, S., Sarmah, B., Gupta, S. and Dwivedi, Y., 2018. Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. International Journal of Information Management (Elsevier Publication)ABDC 'A' ranked with SSCI 3.872, 39, pp.169-185.
  10. Sarmah, B., Kamboj, S., and Rahman. Z. (2017) “Co-creation in hotel service innovation using smart phone apps: An empirical study”, International Journal of Contemporary Hospitality Management”, 29 (10) 2017, SSCI Impact factor 3.196 Emerald Publication (Forthcoming).
  11. Sarmah, B., and Rahman. Z. (2017) “Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach”, Benchmarking: An International Journal, (Scopus), Emerald Publication (Forthcoming).
  12. Sarmah, B., Rahman. Z., Kamboj, S. (2017) “Customer co-creation and adoption intention towards newly developed services: An empirical study”, International Journal of Culture, Hospitality and Tourism Management, (Scopus), Emerald Publication (Forthcoming).
  13.  Sarmah, B., Sharma, S., Gupta., S. (2017). “Antecedents of e-Business Adoption Intention: An Empirical Study”. International Journal of Innovation Science (Scopus, Emerald publication) (Accepted). 
  14. Sarmah, B. and Rahman. Z (2016) “NEDFi: Transforming Lives Through Shared Value Creation”, Asian Journal of Management Cases”, 13(1) 1–16, (Scopus) Sage Publication.
  15. Sarmah, B. and Rahman. Z (2016) “Transforming Jewelry Designing: Empowering customers through crowd sourcing in India”, Global Business Review (Scopus) , Issue.18.5, Sage Publication (Forthcoming).
  16. Sarmah, B. and Rahman. Z, (2016) “Mangaldeep: spreading fragrance in India”, South Asian Journal of Management Cases, 5(1) 108–115, Sage publications.
  17. Sarmah, B., and Rahman. Z. (2016) “Antecedents of co-creation intention and their role in developing technology based new services via customer involvement: A conceptual analysis”, International Journal of Business Excellence, (Scopus), Inderscience Publications.
  18. Sarmah, B. Ul Islam, J., Rahman, Z, (2015) “Sustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach”, Procedia - Social and Behavioral Sciences, 189 314-319, (Scopus) Elsevier Publications.

Reviewer of

  1. Asia Pacific Journal of Tourism Research, Taylor & Franchis online Publication group.
  2. European Journal of Innovation Management, Emerald Publication Ltd.
  3. Management Research Review, Emerald Publication Ltd.
  4. International Journal of Contemporary Hospitality Management, Emerald Publication Ltd.
  5.  International Journal of Human Resources Development and Management
  6. International Journal of Entrepreneurship and Innovation Management
  7. International Journal of Services Technology and Management
  8. International Journal of Indian Culture and Business Management   

  9. Principal Investigator of the mini project on “Evaluation of Factors Affecting E-Business Adoption Among MSMEs in Haridwar District”, Uttarakhand, sponsored by National Institute of Micro, Small and Medium Enterprises (ni-MSME), Government of India, for the period of 6 months (November 2016-May 2017).

  10. Member/ Departmental Representative Board of Studies, NERIST.
  11. Faculty Co-coordinator Techno-Management festival Shristi-2009 & 2018
  12. Completed and published a project on “Evaluation of Factors Affecting E-Business Adoption Among MSMEs in Haridwar District”, Uttarakhand, sponsored by National Institute of Micro, Small and Medium Enterprises (ni-MSME), Government of India, for the period of 6 months (November 2016-May, 2017).
  13. Available at Google scholar : https://scholar.google.co.in/citations?hl=en&user=K_05f8kAAAAJ&view_op=list_works&sortby=pubdate
  14. Available at https://www.researchgate.net/profile/Bijoylaxmi_Sarmah2